Management - Marketing Management - ABS

Program Code: ABS.10256

This degree is designed to prepare you for a career in the field of marketing. As a graduate you will have studied the basics of: advertising from the marketing usage point of view; consumer behavior relating to buying; merchandising policies, budgets and planning; sales; retail organizational structure; product promotion and distribution.

Fall First Year:

CST 147 - Electronic Media Communication Credits: 3
LW 221W - Fitness and Wellness Credits: 2
Any 2 credit LW course, or any 1 credit LW and 1 credit LWA, can be taken in place of LW 221W
MGT 110 - Business Mathematics Credits: 3
MGT 153W - Introduction to Business Credits: 3
OAT 151 - Business Communication I Credits: 3
ENG 111 may be taken in place of OAT 151
POL 103W - American Politics Credits: 3
POL 105W - American Politics with Community Engagement Any History course HIS 237W or below or any Political Science course POL 232W or below from approved list found on the Foundational Civics page can be taken in place of POL 103W

Total Semester Credits: 17

Winter First Year:

CST 134 - Micro Computers in Business Using MS Office Credits: 3
ECN 221W - Principles of Macroeconomics Credits: 4
ELE – Business Approved Elective Course Credits: 3
MGT 143 - Principles of Advertising Credits: 3
OAT 152 - Business Communication II Credits: 3
ENG 112 or ENG 113 can be taken in place of OAT 152

Total Semester Credits: 16

Fall Second Year:

ACC 121 - Accounting for Managers Credits: 3
ELE – Business Approved Elective Course Credits: 3
MGT 145 - Principles of Sales Credits: 3
MGT 243 - Principles of Marketing Credits: 3
MGT 251W - Business Law I Credits: 3

Total Semester Credits: 15

Winter Second Year:

ELE – Business Approved Elective Course Credits: 3
MGT 245 - Principles of Management Credits: 3
MGT 247 - Principles of Retailing Credits: 3
MGT 254 - Applied Marketing Credits: 3
MGT 265 - International Business Credits: 3

Total Semester Credits: 15

Total Credits: 63

Notations

A minimum grade of “C” (2.0) or higher is required in CST 134 , MGT 110 , MGT 153W , MGT 243 , MGT 245 , MGT 247 , MGT 251W , OAT 151 and OAT 152 or ENG 111 and ENG 112 or ENG 111 and ENG 113 .
Business Approved Electives are any MGT or ENT course not already in the degree program.