Management - Marketing Management - ABS

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Program Code: ABS.10256

This degree is designed to prepare you for a career in the field of marketing. As a graduate you will have studied the basics of: advertising from the marketing usage point of view; consumer behavior relating to buying; merchandising policies, budgets and planning; sales; retail organizational structure; product promotion and distribution.

Fall First Year:

CST 133W - Computer Concepts & Competencies Credits: 4
MGT 110 - Business Mathematics Credits: 3
MGT 153W - Introduction to Business Credits: 3
OAT 151 - Business Communication I Credits: 3
POL 103W - American Politics Credits: 3 ¹

Total Semester Credits: 16

Winter First Year:

CST 134 - Micro Computers in Business Using MS Office Credits: 3
CST 147 - Electronic Media Communication Credits: 2
ECN 221W - Principles of Macroeconomics Credits: 4
LW 220W - Lifelong Wellness Credits: 1 ²
LWA – Any 1 credit LWA Course Credits: 1 ³
OAT 152 - Business Communication II Credits: 3 ⁴
ELE – Business Approved Elective Course Credits: 3

Total Semester Credits: 17

Fall Second Year:

ACC 121 - Accounting for Managers Credits: 3
MGT 143 - Principles of Advertising Credits: 3
MGT 243 - Principles of Marketing Credits: 3
MGT 251W - Business Law I Credits: 3
ELE – Business Approved Elective Course Credits: 3

Total Semester Credits: 15

Winter Second Year:

MGT 145 - Principles of Sales Credits: 3
MGT 245 - Principles of Management Credits: 3
MGT 247 - Principles of Retailing Credits: 3
MGT 254 - Applied Marketing Credits: 3
MGT 265 - International Business Credits: 3

Total Semester Credits: 15

Total Credits: 63

Notations

A minimum grade of “C” (2.0) or higher is required in CST 134 , MGT 110 , MGT 153W , MGT 243 , MGT 245 , MGT 247 , MGT 251W , OAT 151 and OAT 152 or ENG 111 and ENG 112 or ENG 111 and ENG 113
Business Approved Electives are any MGT 200-level courses or ACE courses not already in the degree program.
1. POL 105W , POL 212W , POL 215W , POL 220W , POL 221W , POL 223W , POL 225W , POL 228W , HIS 221W , HIS 222W , or HIS 237W can be taken in place of POL
2. Any 1 credit LW course can be taken in place of LW 220W .
3. Any 2 credit LW course can be taken in place of LW 220W and LWA — course
4. ENG 111 and (ENG 112 or ENG 113 ) can be taken in place of OAT 152