EMB 211W - Writing for Broadcast & New Media

Credits: 3

Introduces and familiarizes the specialized writing styles in radio, TV, cable, new media and corporate/non-profit production. Includes, but is not limited to, news, promotional announcements, sports and advertisements. Emphasizes and analyzes various writing styles employed in the commercial, non-profit and corporate world and demonstrates that style through frequent writing.

Prerequisite(s): READING LEVEL 3 and ENG 111
Corequisite(s): None
Lecture Hours: 45 Lab Hours: 0
Meets MTA Requirement: None
Pass/NoCredit: No

Outcomes and Objectives

Understand specialized writing styles for Radio, TV, Cable, New Media and Corporate/Non-Profit production.
1. Demonstrate knowledge of writing styles appropriate for Radio, TV, Cable, New Media and Corporate/Non-Profit
2. Apply writing style for Radio, TV, Cable, New Media and Corporate/Non-Profit production.
Understand specialized writing styles for journalism, advertising, promotions and public relations.
1. Write news scripts for broadcast based on examples and discussions in class.
2. Write advertising scripts for broadcast based on examples and discussions in class.
3. Write public service announcement scripts for broadcast based on examples and discussions in class.
4. Write press releases that would be submitted to broadcast journalists.
5. Write speech scripts that theoretically would be used during a media event such as a press conference. This would include use of the “sound bite.”
Comprehend real-world expectations of Radio, TV, Cable, New Media and Corporate/Non-Profit writer.
1. Participate in a discussion with a real-world professional in the mass media business.
2. Write about the experience and detail the expectations of a ‘writer’ in that organization.