COM 235W - Principles of Persuasion

1. Describe persuasion as a type of human communication activity.
   1. Understand the individual's role as a producer of persuasive messages
   2. Understand the individual’s role as a consumer of persuasive messages
   3. Recognize the ubiquitous nature of persuasion in human interaction
2. Explain theories of persuasion.
   1. Identify qualitative theories of persuasion.
   2. Identify quantitative theories of persuasion.
   3. Identify mass media theories of persuasion.
   4. Describe various models of persuasion.
   5. Analyze the application of theories of persuasion in real-world situations.
3. Demonstrate the ethical responsibilities of a persuader.
   1. Describe the ethical constructs inherent in persuasion.
   2. Distinguish between ethical and unethical persuasive messages.
4. Examine the premises of persuasion.
   1. Describe the process premises of persuasion.
   2. Describe the content premises of persuasion.
   3. Describe the cultural premises of persuasion.
   4. Describe the nonverbal premises of persuasion.
5. Apply critical thinking in evaluating persuasive messages.
   1. Criticize arguments in oral, written, and mass media messages.
   2. Evaluate message strategies in oral, written, and mass media messages.
6. Apply principles of persuasion.
   1. Develop ethical persuasive strategies.
   2. Adapt persuasive messages to variables in the communication environment.
   3. Apply principles of persuasion in the delivery of persuasive messages.
   4. Develop a persuasive compaign.
   5. Deliver a researched persuasive oral presentation.
7. Use writing to promote learning of all of the above Outcomes and Objectives.