MGT 254 - Applied Marketing

Credits: 3
Instructional Contact Hours: 3

Students practice the marketing principles they have learned throughout the marketing program. Through interactive and real-world problems and case studies, students will apply marketing research, principles, and strategies to a variety of situations. This course may include competitions, case studies, group projects, student presentations, and applied research with organizations in and around the region.

Prerequisite(s): ENG 111 or OAT 151 and MGT 243, each with a minimum grade of “C”, and MGT 143.
Corequisite(s): None
Lecture Hours: 45 Lab Hours: 0
Meets MTA Requirement: None
Pass/NoCredit: Yes

Outcomes and Objectives

Demonstrate understanding of marketing strategy concepts and their interrelatedness in relation to the problems and needs of an organization.
1. Integrate past marketing concepts into marketing strategies
2. Identify the problems and/or needs within an organization
3. Develop marketing strategies and recommendations for problems
Conduct market research
1. Experiment with marketing research techniques, such as focus groups, surveys, and interviews.
2. Use qualitative and quantitative analysis during the research process
3. Use critical thinking and analytic skills to interpret the research
Develop marketing strategies using research results.
1. Evaluate organizational situations using case studies and/or regional businesses
2. Develop an outline of the analysis process
3. Manage a marketing analysis process to ensure timely and cost-efficient results
4. Use critical thinking and decision-making skills to provide an analysis of potential strategies
5. Use traditional and digital marketing applications as part of strategy recommendations
Prepare a marketing report
1. Explore a variety of marketing report presentations and materials
2. Produce a formal marketing report