ENT 231W - Entrepreneurship: Plan & Pitch

Credits: 3
Instructional Contact Hours: 3

Explores the components needed prior to launching a new business. Focuses on developing a working business model where key assumptions determine what value the business will offer to consumers and how it will make money. Tests and validates these assumptions, and obtains specific, applicable data. Uses the validated assumptions to generate financial projections based on actual resources and efforts expended.

Prerequisite(s): ENT 131W and ENT 230; MGT 243 may be taken in place of ENT 230, ENT 230 or MGT 243 may be taken concurrently with ENT231W.

Corequisite(s): None
Lecture Hours: 45 Lab Hours: 0
Meets MTA Requirement: None
Pass/NoCredit: Yes

Outcomes and Objectives

Demonstrate skills of business planning.
1. Identify the types of business plans and their components.
2. Demonstrate effective knowledge of the business model.
3. Determine the appropriate planning tool based on needs of the new venture.
Develop a marketing strategy.
1. Identify the target market.
2. Research market trends specific to the new venture industry.
3. Create a revenue model for the new venture.
4. Understand social media marketing and its components.
5. Design a marketing strategy for the new venture
Identify funding opportunities.
1. Explore bootstrapping strategies.
2. Identify start-up financing strategies.
3. Develop a financial plan for the new venture.
Create a pitch deck.
1. Define the concept of pitching a business idea.
2. Create a pitch deck.
3. Present new venture