JRN 222 - Media Innovation Lab

Credits: 3
Instructional Contact Hours: 3

1. Identify a journalism or public relations project that serves a specific need.
   1. Determine the desired outcomes of the project.
   2. Determine the focus of the project.
   3. Determine the scope of the project.
2. Create a collaborative multimedia plan for meeting that need.
   1. Research the topic that is the focus of the project.
   2. Determine appropriate sources for the project, including people and relevant records.
   3. Identify the media types best suited for the project, i.e. video, info-graphic, photography, articles, social media campaign.
   4. Create a collaborative plan for information-gathering, including scheduling interviews, photo shoots, etc.
   5. Set deadlines for production, editing, revision and publication.
   6. Determine standards for publication.
3. Execute the multimedia plan.
   1. Gather needed information, images, recordings and facts through interview, photography, recordings and additional research.
   2. Create the multi-media products.
   3. Submit products for critique from instructor, classmates, and, if appropriate, client.
   4. Revise and edit product to meet publication standards.
   5. Publish the multimedia project on appropriate platform.
4. Assess the project.
   1. Collect and consider feedback from the public, and client, if appropriate, on the published product.
   2. Reflect upon the successes and shortcomings of the project.
   3. Reflect on the collaborative nature of the project.
   4. Assess journalistic growth and learning that occurred through execution of the project.
   5. Identify how aspects of the project apply to professional settings.