JRN 230 - Introduction to Public Relations

Credits: 3
Instructional Contact Hours: 3

Provides a working knowledge of the role of public relations practitioners in business, government, politics, nonprofit corporations and individuals. Studies history, current issues and conventions of public relations, including crisis public relations, corporate branding, persuasive campaigns, and role of social media. Requires creating and implementing a public relations campaign.

Prerequisite(s): None
Corequisite(s): None
Lecture Hours: 30 Lab Hours: 15
Meets MTA Requirement: None
Pass/NoCredit: Yes

Outcomes and Objectives

Describe the role of public relations in society.
1. Describe the role public relations plays in business.
2. Describe the role public relations plays in government.
3. Describe the role public relations plays in politics.
4. Discuss the evolution of public relations in the United States over time.
Demonstrate an understanding of the ethical and legal underpinnings of public relations.
1. Describe the professional ethics codes that guide public relations practitioners.
2. Describe how various laws impact public relations practitioners.
3. Analyze a current issue that poses an ethical and/or legal dilemma for public relations practitioners.
Demonstrate an understanding of the public relations profession.
1. Analyze a public relations campaign.
2. Interview a public relations professional.
3. Describe various job opportunities in the field of public relations.
Apply concepts to simulated or actual public relations situations.
1. Create a public relations campaign for an actual or simulated client.
2. Pitch the campaign to class or client.
3. Critique the effectiveness of classmates' PR campaign plans.