May 18, 2022  
2021 - 2022 Catalog 
2021 - 2022 Catalog
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ENT 231W - Entrepreneurship: Plan & Pitch

Credits: 3
Instructional Contact Hours: 3

Explores the components needed prior to launching a new business. Learning focuses on developing a working business model where key assumptions determine what value the business will offer to consumers and how it will make money. Systematically tests and validates these assumptions, and obtains specific, applicable data. Uses the validated assumptions to generate financial projections based on actual resources and efforts expended.

Prerequisite(s): ENT 131W  and MGT 243 . MGT 243  may be taken concurrently.

Corequisite(s):  None
Lecture Hours: 45 Lab Hours: 0
Meets MTA Requirement: None
Pass/NoCredit: Yes

Outcomes and Objectives  

  1. Demonstrate skills of business planning.
    1. Identify the types of business plans and their components.
    2. Demonstrate effective knowledge of the business model.
    3. Determine the appropriate planning tool based on needs of the new venture.
  2. Develop a marketing strategy.
    1. Identify the target market.
    2. Research market trends specific to the new venture industry.
    3. Create a revenue model for the new venture.
    4. Understand social media marketing and its components.
    5. Design a marketing strategy for the new venture
  3. Identify funding opportunities.
    1. Explore bootstrapping strategies.
    2. Identify start-up financing strategies.
    3. Develop a financial plan for the new venture.
  4. Create a pitch deck.
    1. Define the concept of pitching a business idea.
    2. Create a pitch deck.
    3. Present new venture

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